Overview

The NAACP Image Awards recognize leaders in community growth, outreach, and equality. The goal was to create an engaging digital experience that celebrates the event’s heritage and connects audiences to its message of unity.

Solution

Egan Gibson-Thompson led the launch of the official 55th NAACP Image Awards website. The project focused on a user-friendly, accessible platform that highlighted event history and programming, with careful management of sensitive content.

Results

Nearly three million viewers tuned in to the live broadcast across multiple networks.

Over two million social interactions were generated on the night of the event.

The website provided seamless access for hundreds of thousands of visitors and voters, with strong engagement across digital platforms.

The campaign amplified the NAACP’s message and strengthened stakeholder connections.

Through creative strategy and content, the new digital experience significantly increased visibility for the NAACP’s mission and celebrated Black excellence.