Overview

Hartsfield-Jackson Atlanta International Airport (HJAIA) welcomes over 100 million travelers every year. The Taste of Hartsfield-Jackson, a premier food festival, showcases ATLSkypointe’s diverse dining scene. The goal was to triple ticket sales by celebrating multicultural cuisine and partnering with No Kid Hungry.

Solution

Egan Gibson-Thompson led a multi-channel campaign that blended a dedicated website, engaging social media, influencer collaborations, and a real-time voting system, all anchored by consistent and authentic messaging.

Results

Ticket sales increased by 59%.

Donations to No Kid Hungry rose to $17,420.

Website visitors grew by 97%.

The campaign reached 5 million media impressions.

Through creative strategy and content, The Taste of Hartsfield-Jackson amplified awareness and delivered a surge in engagement for all participating vendors.