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Overview

ATW Health Solutions is a leader in healthcare transformation, dedicated to health equity and patient-centered care. The goal was to create a compelling experience for its 10th anniversary that celebrates legacy and vision while connecting deeply with audiences.

Solution

Egan Gibson-Thompson led a comprehensive branding and communications initiative. The project focused on a unified brand identity, integrated digital and traditional campaigns, a 10th Anniversary Gala, media partnerships, and targeted community engagement.

Results

More than 1,500 stakeholders engaged at the anniversary gala and related events

Media campaign generated over 3 million impressions

Thought leadership content and webinars reached 10,000+ healthcare professionals

Strengthened relationships with key partners and enhanced ATW’s visibility

Empowered internal teams to communicate ATW’s mission consistently

Through creative strategy and content, the initiative amplified ATW’s impact and positioned the organization for sustained. future success