Overview

The US Capitol Police are responsible for safeguarding Congress, its staff, visitors, and the Capitol grounds—a role demanding vigilance, integrity, and duty. Following the events of January 6th, the organization sought to restore its reputation and inspire a new generation of recruits by reconnecting with audiences and renewing its commitment to service and unity.

Solution

Egan Gibson-Thompson led a comprehensive recruitment and branding initiative. The campaign featured a revitalized brand narrative, compelling digital ads and videos, targeted messaging, and digital engagement driving candidates to uscp.gov/careers.

Results

Website traffic to uscp.gov/careers surged by 75%

Applications rose by 50%, reflecting renewed interest and trust

The campaign successfully repositioned the US Capitol Police as a prestigious and rewarding career choice

Through strategic branding and targeted digital engagement, Egan Gibson-Thompson helped the US Capitol Police rebuild its reputation and inspire a new generation to serve at the nation’s Capitol.